Snow Companies congratulates all the winners of this year’s PM360 Trailblazer Awards. We are particularly happy for our wonderful partners at Shire’s US Neuroscience Business Unit, who won Gold in the category HCP Education. The award recognized the Binge Eating Disorder (B.E.D) team’s innovative effort to improve understanding and recognition of B.E.D among healthcare practitioners by allowing patients living with the […]
Williamsburg, VA, June 19, 2017 – Judging is complete, and for the fourth year in a row, the Telly Awards have chosen Snow Companies for several of their awards. This year, three of the five winning entries received the highest possible Telly commendation—an honor only 7% of entries ever achieve. Household brands such as Bloomberg, […]
PM360 June 16, 2017 By Sheri Trotter https://www.pm360online.com/patient-meetings-are-business-as-unusual/ Summary Many things can go wrong if patient meetings are planned by meeting planners who have never worked with patients before. It’s not a board meeting and not an employee bash. For patients, it’s definitely not business as usual, so it shouldn’t be for us, either. Planning patient meetings properly […]
We’re pleased to announce that our very own Lynn Kirkpatrick has been named one of the Leaders of the Future in this year’s PM360 ELITE Awards. Lynn is an effective leader with experience in oncology—something that is simply unmatched among agency executives. We would also like to congratulate Orly Kolatkar from Genentech and Jason Joseph from UCB […]
Snow Companies will be at eyeforpharma Philadelphia, April 20-21. Come visit us at our booth, and don’t miss our two events: Thursday, April 20, 2017, 9:40-10:10 AM ET; Blue Room: “Real Human Connection – A healthcare marketer’s new superpower.” Panel discussion moderated by Chemelle Evans, VP, Snow Companies. Dakar De La Cruz, Senior Brand Manager Epilepsy Patient Initiatives, […]
PM360 April 10, 2017 By Kate Shaughnessy https://www.pm360online.com/four-steps-to-let-vulnerability-change-the-healthcare-game/ Summary If you’ve ever conducted patient engagement programs, you know that the core ingredient of the secret sauce is to help patients and caregivers overcome their apprehension against making themselves vulnerable. It can be scary! We usually consider our vulnerable side private. Most of us have built […]
PM360 December 21, 2016 By Oliver Portmann https://www.pm360online.com/changing-health-behavior-together/ Summary How often, in our own network of friends, family, and acquaintances, have we seen people make “poor choices?” We may hold strong opinions about relationships, appearance, politics, lifestyle, even food preferences, but can we back those opinions up with hard evidence? We cannot presume that knowing the facts is […]
PM360 November 23, 2016 By Brenda Snow https://www.pm360online.com/doing-business-with-people-you-like-why-patient-centricity-is-not-charity/ Summary One of the biggest myths about patient centricity is to think of it as simply “corporate social responsibility”—a charitable act that companies voluntarily do for others with little to no benefit to themselves. That’s a myth. Patient centricity and patient engagement are essential bread and butter functions […]
Snow Companies will be at eyeforpharma Patient Summit USA in Philadelphia on October 10 and 11. If you’re there, make sure to pop by Booth 7 and say hello, and definitely see Brenda live or follow us on Twitter at these times: Monday, October 10, 2016, 1:45-2:15 PM ET: “Responsibility, Reputation, and Relationship: The Three Rs […]
PM360 September 15, 2016 By Oliver Portmann https://www.pm360online.com/taking-inspiration-as-prescribed/ Summary “We don’t need to inspire people, we need to do something for them,” said a European advocacy representative. So is inspiration just smoke and mirrors, or is there tangible value associated with it? Psychology’s answer is very clear: Emotions translate into actions. The human intellect is powerful, […]
