Chemelle Evans, Vice President, Client Services, is the sixth Snow Companies leader who has made it on the PharmaVOICE 100 list. For over ten years Chemelle has worked as a pharmaceutical marketer—one of those who follow a genuine desire to make a significant difference in patients’ lives and who achieve measurable business outcomes as a matter […]

Life Science Leader July 29, 2016 By Brenda Snow http://www.lifescienceleader.com/doc/letting-the-patient-voice-take-root-within-a-company-0001 Summary For many years now, the trend within the life science industry has been to incorporate the patient voice wherever possible. Throughout the product lifecycle, various instruments have served this purpose, notably patient advisory boards and patient focus groups. A more recent trend however has […]

Pharmaceutical Executive July 7, 2016 By Casey McDonald http://www.pharmexec.com/content-connection-push-story-driven-engagement Summary Whether patients’ stories are to be broadcast widely on social media, or used internally to motivate the employees at a life sciences company, storytelling requires both solid content and style. Even patients telling their stories behind the anonymity of an Internet username can be more impactful […]

DTC Perspectives, 2015 PM360, June 2016 By Oliver Portmann https://www.pm360online.com/telling-the-healthcare-story/ Summary Patient non-adherence is a serious public health concern. Three patient-side factors—motivation, recall, and comprehension—are key determinants of whether or not someone will adhere to prescribed treatments. To leverage the power of these key influencers, brands should consider utilizing narrative communication methods. Specifically: Strategic, regulatory-compliant, patient storytelling, […]

Williamsburg, VA, May 31, 2016 – PM360 has named Snow Companies’ Founder and CEO Brenda Snow as one of the 2016 PM360 ELITE 100 in the Disrupter category. Now in its second year, the PM360 ELITE (Exceptional • Leaders • Innovators • Transformers • Entrepreneurs) represent the most influential people in the healthcare industry today. Ms. Snow is widely regarded as the […]

PM360 Online: 5/25/2016 Print: May 2016 By Nadine McGowan For people living with a rare disease, the empowered and informed patient prototype is not necessarily typical. Often, we find people living in some form of denial, either not admitting there’s a health problem at all or not acknowledging the impact it has on their quality […]

PM360 Online: 04/15/2016 Print: April 2016 By Kathy Gram https://www.pm360online.com/partnership-strategies-with-orphan-disease-advocacy-groups/ Partnership Strategies With Orphan Disease Advocacy Groups Patient advocacy organizations (PAOs) have become a critical business partner in the drug development industry. “Creating an integrated relationship with advocacy groups enables industry partners to identify clusters of patients who can influence the direction of treating rare […]

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PM360 Online: December 15, 2015 Print: December 2015 By Michael Simone https://www.pm360online.com/whats-in-it-for-patients-how-to-create-mutual-value/ Summary: Ask Not What Patients Can Do for Your Brand. Ask What Your Brand Can Do for Patients According to the latest ZS AccessMonitor, a majority of physicians is no longer prepared to see pharma reps. That’s one explanation why patients are becoming the new focal point […]

PM360 Online: November 17, 2015 Print: November 2015 By Corbin Wood http://www.pm360online.com/winning-with-patient-videos/ Summary Treating patient videos like any other kind of video production is a costly and painful exercise. In his witty article, Corbin describes some of the pitfalls of hiring video crews that may be great at producing commercials with actors but are inexperienced with patients. People […]