PM360 Online: October 19, 2015 Print: October 2015 By Brenda Snow http://www.pm360online.com/orphan-diseases-go-beyond-pharma-101/ Why orphan diseases are different Orphan diseases hold a special status with pharma companies, because regulations encourage research and development and because each patient on treatment is a high-lifetime value customer. When a few individual customers generate a large proportion of revenue, companies should go […]

Snow Companies would like to extend our congratulations to our great friend and partner, Fatima Scipione, for winning the PM360 Trailblazer Award. Fatima has been named Brand Champion in the category “Hematology and Oncology” for her outstanding work with the multiple myeloma community. Fatima, it’s a real privilege to work with dedicated people like you. Thank […]

Williamsburg, VA, September 25, 2015 — PM360, a monthly magazine for marketing decision makers in the pharmaceutical, biotech and medical device industries, has named Snow Companies along with EMD Serono and Pfizer as the Trailblazer winner in the category Adherence and Persistence programs for the MS LifeLines Ambassador Program.   The judges felt the MS LifeLines Ambassador Program stood out […]

PM360 Online: September 17, 2015 Print: September 2015 By Oliver Portmann and Wendy Blackburn http://www.pm360online.com/build-your-customer-intimacy-toolbox/   Summary In almost every country, healthcare policy is a big construction site: People use new technologies to manage all aspects of their lives, including their health, and patients have become much more assertive in advocating for their own health. This new […]

FOR IMMEDIATE RELEASE   Snow Companies a Finalist for the Trailblazer Awards   Williamsburg, VA, September 3, 2015 — The trade publication PM360 recently named several of Snow Companies’ projects as Trailblazer Initiative finalists. Three noteworthy finalist nominations are: VPEP (VELCADE Patient Education Programs) in the Patient Education Category. MS LifeLines Ambassador® Program in the Persistence and Adherence Category. […]

The Center for Career Planning at Christopher Newport University has published its Class of 2014 Career Outcomes brochure, and listed Snow Companies among the top employers in healthcare. The Center educates students about the lifelong process of career development and engages them in exploration of their interests, abilities and values. Over the years, a lot of CNU graduates […]

Blake Shewey, Senior Account Director at Snow Companies, has been named as one of the 100 most influential voices within the life science industry. She has dedicated her professional career to understanding the needs of those with chronic conditions and has excelled in ensuring their voices are heard. At Questcor, Blake was one of the Acthar Ambassador Program […]

PM360 Online: July 17, 2015 Print: July 2015 Expert on Call article by Corbin Wood http://www.pm360online.com/key-questions-to-ask-before-you-engage-patients/   Summary Patients and their loved-ones are the experts in their disease and they should be part of everything an agency and pharma client do. As a pharma company is looking for a prospective partner they should be focusing […]

PM360 Online: June 12, 2015 Print: June 2015 Expert on Call Column by Blake Shewey http://www.pm360online.com/authenticity-pharmas-5-steps-to-building-patient-relationships/   Summary Authenticity is key in order to build a lasting connection with the people who treat their disease with your drug. Five points should be considered: 1) Talk with a patient voice, 2) Demonstrate that you care, 3) […]

FOR IMMEDIATE RELEASE   Snow Companies Wins 4 Telly Awards for Outstanding Video Production   Williamsburg, VA, May 26, 2015 – Snow Companies has been awarded 4 national Telly Awards. The winning categories include online commercial and cinematography. The Annual Telly Awards include 12,000 entries from all 50 states and numerous countries. The Telly Awards […]