DTC in Focus March 18, 2015 By Chemelle Evans http://www.dtcperspectives.com/guest-columnist/at-the-center-of-industrys-solar-system-five-strategies-to-connect-with-patients.html   Summary Snow Companies’ Chemelle Evans writes how the industry can better connect with the people who live with the diseases that their drugs treat. She recommends prioritising face-to-face encounters, being human and caring, including care partners, being relevant by telling stories, enabling patients to […]

Pharma Relations—Innovations Supplement March 2015 By Oliver Portmann http://www.pharma-relations.de/innovations/artikel/patienten-als-kompass-fuer-unternehmen-9094.html   Summary [Article in German; full text in print version only] Snow Companies’ Oliver Portmann highlights how the patient perspective should really serve as a compass for everything we do in the life science industry. Market research, media monitoring, social listening may help inform patient-centric decisions, […]

Snow Companies’ cheeky ad “No One Searches for Fake Patients” has won the Pharma Choice Silver Award in the category “Print—Self-Promotion.” Congratulations to the Creative Team!   http://www.pm360online.com/2014-pm360-pharma-choice-award-winners/?GTTabs=5

In case you missed it, check out the webinar Brenda participated in on the New Healthcare Trifecta: http://www.pm360online.com/the-new-healthcare-trifecta-pharma-patients-and-advocacy-webinar/

PM360 has named Jenn Mason as one of the year’s top innovators. Congratulations! http://www.pm360online.com/innovators-2014-people/?GTTabs=4

Snow Companies and Millennium have been honored with the Gold Trailblazer Award for their Multi-Cultural Campaign “Multiple Myeloma in the African American Community.” http://www.pm360online.com/2014-trailblazer/    

Online: August 17, 2014 Print: September 2014 By Brenda Snow http://www.pm360online.com/emerging-targets-care-partners-underserved-communities-health-activists/   Summary HCPs, payers, and patients are, and have been, communication targets for the pharmaceutical industry for many years. In her exposé, Brenda looks at groups that are essential for turning the needle towards better health outcomes and that are starting to receive increasing […]

Our COO, Corbin Wood, co-owner of Snow Companies, has been named as one of the PharmaVOICE 100 leaders of the industry. Previous PharmaVOICE 100 winners from our company include our CEO, Brenda Snow (two-times winner), and the EVPs Nadine McGowan and Mike Simone. Congratulations, Corbin!

PM360 April 16, 2014 By Jenn Mason http://www.pm360online.com/working-with-patient-advocacy-groups-commit-for-the-long-term/   Summary Snow Companies’ Jenn Mason explains why the life science industry should work with advocacy organizations and what it takes to do it right.

Hallmark Blog December 10, 2013 By Hallmark Business Connections View blog post     Summary Hallmark has asked a number of businesses how they are paying it forward this Holiday Season. Snow Companies was among the respondents. Snow’s activities included donating 800 food items to a local food pantry and “Random Acts of Kindness,” an […]